SEO, GEO, AIVO, Content Marketing, Social Media & PPC by AppWT LLC. Founded 1997, BBB A+, 24/7/365 Support.
Get Your Free ConsultationMost Michigan businesses do not need more marketing noise. They need customers who can find them, trust them, and act. AppWT LLC handles the full picture so your budget goes toward growth, not guesswork. We connect search, content, social, email, and paid ads into one plan with a single point of contact. You get one team that owns the outcome instead of five vendors pointing fingers.
The way people search changed. Buyers ask Google, then they ask ChatGPT, Claude, Perplexity, and Gemini. A store or service that shows up in classic search but stays invisible inside AI answers loses the sale before a human ever sees the website. We optimize for both worlds. Traditional SEO earns the blue links. Generative Engine Optimization (GEO) and AI Visibility Optimization (AIVO) earn the spot inside the answer an AI reads aloud. That dual focus is the core reason clients come to us.
Every plan starts with a plain-language audit. We look at where you rank, where your competitors beat you, and where quick wins hide. Then we build a month-to-month plan with clear reporting. No jargon walls, no locked-in annual contracts, no surprise fees. You see what we did, what it earned, and what comes next. That is the AppWT standard: under-promise, over-deliver.
$1,597/mo
Traditional, Local, Technical, and International SEO. Keyword research, on-page optimization, link building, and monthly reporting.
$497/mo+
Generative Engine Optimization (GEO) and AI Visibility Optimization (AIVO) for ChatGPT, Claude, Perplexity, and all AI search engines.
$497/mo
Blog posts, landing pages, copywriting, and content strategy. 4 blog posts per month, SEO-optimized, published to your site.
$447/mo+
Social media strategy, management, content creation, and paid advertising on Facebook, Instagram, LinkedIn, and more.
Starting at $297/mo
Email campaigns, automation, newsletters, and drip sequences. Build relationships and drive conversions.
$997/mo
Google Ads, Facebook Ads, LinkedIn Ads, and more. Targeted campaigns, A/B testing, conversion tracking, ROI-focused.
SEO is the long game that pays back for years. We research the exact phrases your buyers type, fix the technical issues that hold your site back, and earn links from pages that already have trust. Local businesses get map-pack work, citation cleanup, and review strategy so nearby customers find you first. National and international clients get deeper technical and content work tuned to their reach. You get a monthly report in plain English, not a dashboard you never open.
AI answer engines now sit between your business and the customer. We make your brand quotable. That means clean schema markup, a well-formed llms.txt file, answer-shaped content, and voice-search formatting so tools like ChatGPT and Perplexity cite you by name. When a shopper asks an AI for the best option in your field, we work to make sure your business is in the reply. This is where AppWT started years ahead of most Michigan agencies.
Content is how you rank, teach, and sell at the same time. Our writers publish four search-ready articles a month tied to real buyer questions. Each piece targets a keyword, links to your services, and answers the follow-up an AI would ask. Over time this library becomes an asset that pulls in traffic without paying per click, and it feeds both Google and the AI engines with fresh material to cite.
Social media keeps your brand in front of people between purchases. We plan the calendar, create the posts, schedule them, and reply to comments so your page stays active and human. When it makes sense, we run paid campaigns on Facebook, Instagram, and LinkedIn that target the exact audience most likely to buy. You approve the direction, we handle the daily work.
Email still returns more per dollar than almost any other channel because you own the list. We design campaigns, build automated welcome and follow-up sequences, and send newsletters that people actually open. Every send is tracked so we know what drives clicks and sales, then we improve the next one. It is a steady, low-cost way to turn past visitors into repeat customers.
When you need results now, paid ads deliver. We set up and manage Google Ads, Facebook Ads, and LinkedIn Ads with tight targeting, tested ad copy, and full conversion tracking. Budget goes toward the clicks that convert, and we cut the ones that waste money. You see cost per lead, not vanity metrics.
AppWT LLC is a family-owned Michigan company that has served businesses since 1997. We are based in Livonia in Metro Detroit, we hold a BBB A+ rating, and we answer 24 hours a day, every day of the year. Our founder built this firm on one rule that still guides every project: under-promise and over-deliver. That means we set honest expectations, then work to beat them.
You will not get locked into a long annual contract. Every marketing plan is month-to-month, so we have to earn your business again each month through real results and clear communication. You get a named point of contact, straight answers, and reporting you can understand. We treat your budget the way we treat our own, because a small business that wins comes back and refers others. That is how we have grown for more than two decades.
We also stay ahead of the curve. As search shifted toward AI answer engines, AppWT built the tools and process to keep clients visible where buyers now look. When you hire us for digital marketing, you get a partner that watches the road ahead so your business is ready for it.
"AppWT LLC is hands down the best! From start to finish, they were honest, professional, and truly cared about delivering the best results."
"AppWT has been so wonderful to work with while starting our business. Tony has been there every single step of the way."
AppWT offers full-service digital marketing: SEO starting at $1,597 per month, AI marketing with GEO and AIVO from $497 per month, content marketing at $497 per month, social media management from $447 per month, email campaigns from $297 per month, and PPC advertising at $997 per month. You can bundle several services or start with one.
Pricing starts at $297 per month for email or reputation work, $447 per month for social media, $497 per month for content or AI marketing, $997 per month for PPC, and $1,597 per month for full SEO. Every service is month-to-month with no long-term contract, so you can adjust as your needs change.
Yes. AppWT specializes in AI Visibility Optimization for ChatGPT, Claude, Perplexity, Gemini, and other AI search engines. The work includes llms.txt files, schema markup, and voice-search-ready content so AI tools cite your business by name. AI marketing starts at $497 per month.
Timelines depend on the channel. PPC drives traffic the day it launches. AI marketing with GEO and AIVO often shows movement in one to three months. SEO usually builds over three to six months. Social media compounds over six to twelve months. Content marketing gains strength the longer it runs.
No. Every AppWT marketing plan is month-to-month. You can cancel with 30 days notice, and there is no penalty. We keep your business by delivering results and clear reporting, not by locking you in.
Get started with a free consultation. We will analyze your current marketing, identify opportunities, and create a custom strategy for your business.